I’m David, an Experience and Service Designer based in Sydney, Australia. I currently work for Westpac designing their new native iOS and Android mobile app experience for 4 million Australians.

I’ve put the following landing page together to help me tell you a bit about myself and why I feel that my experience and my portfolio help to make me a great fit for the Senior Service Designer position at ABC.

I believe in creating content-driven experiences. By creating worlds and telling stories, I want my audience to be able to step into my designs; to interact with them, and to connect their digital experiences with the physical world.

I’m a nerd at heart, with a love for all things technology, futurism and space exploration. I love Marvel, conflicted about Doctor Who and admire Star Trek.

I’m passionate about equality for all and I participate actively in LGBTQIA+ issues.

I also take every chance I can get to get out and experience the world, to be a tourist in my own city or to visit far off places, achieving 24 countries so far.

• I lead the conception and execution of the new experience for Westpac accounts and cards, implementing core features such as Apple Pay which achieved 10k+ sign-ups on launch day and reduced customer complaints significantly ongoing.

• I collaborated with a multi-disciplinary group from the initial concept of what a new banking app for Westpac would be through to its development and release to 3+ million Australians. In the process, I documented and built a 50+ page XD Guidelines pack in the process.

• I worked hard from the beginning to ensure the goal of designing and building Australia’s most accessible banking app. The rules we created had a key focus on colour contrast, dynamic text sizing and high-quality voice over. After months of a rolling release, there have been zero accessibility based complaints.

• I was the lead designer on a multi-disciplinary team to identify, design and build quick wins based on everyday customer banking journies. As a result, the team was able to achieve a 15% increase in the speed of transaction recognition and a 40% reduction in the steps to making a payment.

• I managed, designed and delivered on a number of simultaneous work requests from business, consumer, compliance and legal requirements.

• I collaborated to develop research and concepts on ways to innovate on the everyday banking customer journeys and help to kick-start several major projects across the bank.

• I collaborated with a multi-disciplinary team and key stakeholders to identify key everyday credit journies for customers and deliver a proposal for key areas to improve customer wellbeing, uptake and retention

• I conducted qualitative and quantitative research studies and build reports to support the conception of a customer loyalty program

• I designed digital, customer service and international process concepts to enhance the customer credit acquisition flow and improve the sales funnel performance

• I conducted and supported 40+ 1:1 qualitative interviews, quantitative surveys and field studies which helped to inform decisions across the bank.

• I built a visualisation tool to help designers tell the stories of the customer and convey a new way of thinking based on the “jobs to be done” framework.

• I received work requests to enhance the sign-in experience, respond to new compliance requirements and enhance the security of signing up as a customer.

• I created animated promotional media for digital displays positioned throughout the UTS Campus to promote events, services and community activities.

• I designed a range of digital, print and motion graphic materials for large and small scale events, promotional activities, direct communication and alerts.