About me

Hi, I'm David

I believe in creating content-driven experiences. By creating worlds and telling stories, I want my audience to be able to step into my designs; to interact with them, and to connect their digital experiences with the physical world.

I currently work at Australia’s oldest bank, Westpac, optimising customer journeys and making banking easier for millions of Australians. Working to help Australians understand their financial position and achieve their goals.

Outside of work I build personal projects and imagine a future utopia where the crossroads of storytelling, technology and design create state of the art immersive worlds.

My quest to understand how different cultures tell stories have taken me to 24 countries so far, and I appreciate all things Disney, Doctor Who, Marvel and more. I’m passionate about equality for all and I participate actively in LGBTQIA+ issues.

My manifesto

Be yourself

Be loyal to those who support and love you, have integrity, have the independence of thought, and always act with authenticity

Be curious

Always seek to learn about new topics, skills and technologies. Don’t let the idea of failure discourage your exploration.

Be data driven

Use data, knowledge and learnings to back up decisions, rationale and the overall design or experience

Be innovative

Think differently, challenge expectations, embrace new ideas, and take on new ways of working

Be sustainable

Design and work in a sustainable manner, contributing to steering the world away from global warming

Be inclusive

Strive to make your designs inclusive and accessible, including language, visuals and interactions

Be a futurist

Look ahead to what the world could be in the future, from short term thinking to long term exploration

Be an explorer

Travel, discover, and explore the world, its cultures, and its destinations, take it in and let it inspire you

Be a partner

Play well and work with others to create something bigger and better, use collaboration to achieve more

My history

2018 to present

Experience Designer

Westpac Release Train

I design experiences and products for 4+ million Westpac customers, with the core job to help customers get the job done easily, quickly, and without pain.

My day to day is working on the New Westpac Mobile App, fleshing out how customers interact with their accounts at both a global level and in the minute detail. I have worked on evolving search and creating innovative features.

2017, Rotation 3

Junior Customer Experience Designer

Strategic Design Team

The third rotation of my entry year to the Westpac Experience Design team was on the Strategic Design Team.

I had worked on innovative, exciting, and adventurous design projects focused on developing new ideas, products, and services. With the core purpose of solving pain points, evolving the business, and enhancing the customer experience.

2017, Rotation 2

Junior Customer Experience Designer

Customer Research Team

My day to day on the Customer Research Team saw me observe and host a wide range of qual interviews, design, and release quantitative studies and develop packs to help tell stories to stakeholders.

2017, Rotation 1

Junior Customer Experience Designer

St George Release Train

Working on the St George Bank Release train to evolve, enhance, and expand their mobile and online banking portals. Working on a number of work requests including business, compliance, and security-based requests.


Graduated with Second Class Honours (Division 1)

Bachelor of Visual Communication Design
2015 - 2016

Broadcast Intern

Channel Ten
2015 - 2017

Digital Media Assistant


I created animated promotional media for digital displays positioned throughout the UTS Campus, along with social media and print materials for events and promotions.

2014 - 2018



Develop a range of digital, print and motion graphic materials for events, promotion, communication and alerts.

2014 - 2017

Resident Networker


I helped to provide 24/7 care and support for 52 students, to ease their transition into living at university and help them focus on their study. I organised and managed a team of 30+ fellow student Resident Networkers along with providing support and training to help them facilitate their role as an RN.

Additionally, I helped to manage and operate a calendar of events year-round, attendance ranging from 5 residents to over 800.


Adobe Student Representative

The greatest art in the world is the art of storytelling

— Cecil B. DeMille