David Simpson

Principal Strategic UX Designer

Dec 2025 - Present

Shaping the strategic direction of experience design across Westpac's digital products. Working at the intersection of business strategy, customer insight, and design leadership to define how millions of Australians interact with their finances.

Focus areas

• Leading strategic UX direction across key digital experiences
• Partnering with product, engineering, and research to align design outcomes with business objectives
• Championing design quality, accessibility, and consistency at scale

Senior Experience Designer

May 2021 - Dec 2025

Led and mentored teams of designers through complex, multi-touchpoint customer journeys - from early discovery through to delivery. Focused on personal financial management, data visualisation, and mobile-first experiences serving millions of customers.

Focus areas

• Led a team of designers working through complex savings and personal finance journeys, delivering end-to-end experience blueprints
• Delivered multi-phased feature sets across several years - including firsts for Australian digital banking
• Authored data visualisation guidelines for mobile, setting standards for clarity, accessibility, and engagement
• Led UX strategy for AI and ML-powered financial insights, helping customers make better financial decisions
• Collaborated with designers and developers to maintain and evolve a Figma iOS & Android component library
• Designed motion-enhanced prototypes using Figma and After Effects to refine interactions and animations
• Championed design improvements that influenced stakeholders to prioritise UX enhancements, increasing engagement and customer satisfaction scores

Experience Designer

Jan 2017 - May 2021

Designed and shipped product experiences across Westpac's mobile and web platforms, directly impacting how customers manage their accounts, cards, and finances.

Focus areas

• Redesigned core card management features, improving self-service adoption and reducing call centre dependency
• Designed onboarding and setup flows for digital wallet integration on day one of a major platform launch
• Improved the visibility of overdue credit repayments through intuitive financial notifications, reducing outstanding balances
• Designed a new search and filter experience that made discovering features and transactions significantly faster
• Created a secure, accessible, and modern sign-in experience across desktop and responsive web
• Designed for an award-winning native iOS and Android mobile app
• Contributed to developing a new component library used by native designers and developers
• Navigated undefined requirements and technical constraints to meet business needs while keeping the customer experience front and centre
• Facilitated workshops, retros, and design collaboration sessions with designers, developers, and business stakeholders

Broadcast Motion Designer

2015

Created broadcast-quality motion graphics and animation for same-day television programming.

Focus areas

• Produced title sequences, schedule animations, and live-to-air motion graphics
• Created 2D and 3D animation in After Effects and Cinema 4D
• Developed idea and concept boards for senior designers
• Designed vector and photo-based assets for on-air use

Bachelor of Visual Communication Design (Honours)

2013 - 2016 - University of Technology Sydney